Send along usage tips and inspirational ideas. It’s a smart idea to use the order confirmation email to get people excited about the product they’re about to receive. The buying process is one thing, but actually using and enjoying the product is even more important. Making the customer happy with a purchase is a long game. When they see that you do things right, provide all the information on time, and their money is safe, they’ll be more likely to shop from you again. Aim for loyaltyĬonfirmation emails are an essential part of a good customer experience. Keeping them on edge would only make the shopping experience worse. This way the customer will know everything worked right away. Send the confirmation email immediately once the order’s completed. Saying thanks is so logical - you’d do it if you were dealing with the customer in person at a brick-and-mortar store! After all, placing an order is the best thing they can do for you. The simplest things sometimes get overlooked. Now that we covered the basics of receipt emails, let’s see what are the best practices and tactics to get even more results out of them. In short, order confirmation emails boost customer satisfaction and loyalty. So they’re an excellent real estate to feature related products and try to upsell those customers. The smoother and easier the online shopping experience, the more likely people are to repeat it.Īnd third, those are the ecommerce emails with the highest open rate of around 64%! No promotional email or newsletter will ever get as many eyes. Being in the dark is frustrating so they’d appreciate your proactivity on this one. That improves the customer experience because the customer knows what to expect and when. Second, order confirmation emails can provide shipping information. People wouldn’t care if they didn’t get a promotional email, but care very much to see that their transaction went through correctly. That’s especially important when the payment has already been made. Why are confirmation emails important?įirst, because the order summary shows your system’s working fine and puts the customer at ease. A link to an FAQ page or customer support contact is welcome, too. Some optional elements are the shipping method, shipping address, and the payment method just to confirm one more time that they’re correct. the sum paid (or to be paid on delivery). That’s why they usually contain order details such as: The primary purpose of confirmation emails is to make sure the order is just as the customer wanted it to be. What information order confirmation emails contain
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